Liquidity is an essential factor that businesses need when the market trembles. Liquidity refers to the presence of cash or any assets that can be easily converted to cash. It is the backbone of any financial institution and businesses. This is because liquidity plays...
In today’s highly competitive business environment, success doesn’t just depend on attracting new customers. Still, it depends even more on keeping the ones you already have in your business. Companies plan and perform marketing campaigns and flashy promotions often...
Accessing credit in today’s world has become easier than in the past. An individual can easily access a loan by just clicking a few taps on their mobile phone, and a business can also access asset financing and bank overdraft to keep its operation going...
As Kenya’s business environment evolves, access to credit can make or break an entrepreneur’s journey. Your credit score determines your financial credibility, whether you’re launching a startup or scaling a digital venture in Nairobi. Yet, many...
Every shilling must count in today’s competitive market. Maximizing Return on investments is the most powerful way of doing this. Research by Aron (2023) defines Return on investments as a performance measure used to evaluate the efficiency or profitability of...
